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SLFI & LBLI Collaboration:
Lebanon Business Linkage Initiative (LBLI) is a three year project funded by the United States Agency for International Development (USAID), with key objectives to support the Lebanese industrial food sector and create economic opportunities in Lebanon’s rural sector.

In 2009, LBLI and SLFI developed a strategy to support interested SLFI members willing to invest time and money to improve their competitiveness in the US market. That strategy was implemented in the last two years through training in marketing approaches to penetrate US specialty markets, training in the preparatory steps to attending US Food Fairs, in addition to LBLI hiring US brokers to facilitate importation procedures and to identify new distribution channels.

SLFI and LBLI collaborated on an agreement whereby LBLI provided a grant to SLFI in order to support activities leading to improved services provided to SLFI members. Under this grant, SLFI upgraded this website and published a quarterly newsletter, and hired a full time Marketing Advisor trained by LBLI’s staff and supported SLFI’s national food day held during the HORECA show.

The LBLI/SLFI partnership had led to greater sustainable results underscoring USAID’s and SLFI’s commitments to supporting the Lebanese food industry. This ongoing collaboration has increased incomes and opened up new horizons and opportunities in the agricultural productive sectors

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This website was made possible with the support of the American people through the United States Agency for International Development (USAID), through the Lebanon Business Linkages Initiative (LBLI) in support of the Agro-Food Industry in Lebanon.

 

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